Customer experience and surveys
Surveys are important in terms of customer experience and employee satisfaction because they provide us with useful data on customer experience management and feedback. This data allows us to measure service-product satisfaction as a company, understand customer requests, and make the right decision. If we are using a survey as a person, it helps us to make decisions easier and learn what people think. Especially since the surveys created by WhatsApp have a high response rate, they have high efficiency compared to other platforms.
What is Customer Experience ?
Customer experience (CX) refers to the overall perception that a customer has of a business based on their interactions with that business. CX encompasses every touchpoint that a customer has with a business, from browsing products online to interacting with customer service representatives.
The importance of customer experience cannot be overstated. In today’s highly competitive marketplace, customers have more choices than ever before. Businesses that prioritize CX are more likely to retain customers, attract new ones, and differentiate themselves from their competitors.
Benefits of using Surveys:
It Helps to Measure Customer and Employee Satisfaction. Surveys can measure the satisfaction or degree of satisfaction of customers and employees so that the business can know what expectations its customers or employees have and what issues it needs to work on to better serve.
Provides Feedback to Improve the Operations of the Business.
Surveys are a powerful tool for providing feedback for customer experience. By measuring satisfaction, identifying pain points, gaining insights, prioritizing improvements, and tracking changes over time, businesses can improve their customer experience and gain a competitive edge in the marketplace.
Surveys collect feedback from customers and employees about the business so that the business can make the necessary changes to increase customer and employee satisfaction.
It Helps to Measure the Current Performance of the Business.
Surveys can be used to measure customer satisfaction with your product or service. By asking customers to rate their satisfaction with various aspects of your business, such as the quality of the product or the level of customer service, you can gain valuable insights into how well you’re meeting customer expectations.
WhatsApp Surveys allow to monitor and evaluate the performance of the business over time so that the business can understand how its performance has changed and in which areas it can serve better.
It Increases the Customer and Employee Loyalty of the Business.
WhatsApp Polls help customers and employees become more committed to the business because they know the business is working to meet their needs and taking their feedback into account.
With the latest updates of WhatsApp, it has allowed us to create simple surveys. With this update, people can prepare surveys and share their surveys in WhatsApp groups and individually. However, since this feature has a very simple structure, it becomes a bit difficult for us to collect the data we want. This is where Cxperium comes into play. Thanks to Cxperium, you can create functional WhatsApp Surveys and easily access people’s thoughts and wishes. With Cxperium, you can quickly create a survey and share the survey link from any platform. Afterwards, you can view the participation in the survey, view the responses from the statistics area and get the excel report. Apart from the survey answers, you can also access the name, surname and phone information that the person uses on WhatsApp (Collect participant data feature must be turned on.) Thus, we get a great report on the right decision-making side.
Create functional WhatsApp Surveys via Cxperium and get ahead of your competitors. Strengthen your decision-making mechanism with the data you collect and take appropriate steps towards your goals.